The Real Group: Behind the scenes of a high-end PR firm and what it takes to make it

People around the world have benefited greatly from the inception of the internet decades ago. Becoming part of an advertising agency necessitates intense concentration and study of today's world. Knowing the industry and setting trends is a game changer for any organization.

The rise of digital media places constant strain on everyone's ability to stay on top of their game. Because things move so quickly, it's necessary to keep on top of every new development.

Real Group is an outstanding marketing and events management firm whose excellent public relations methods have aided many top industry companies. Founded in Australia two generations ago and now run by the youngest son, Jey Ada, Real Group has been in the industry since the 1970s.

With a global clientele, they've expanded into more than six countries. Real Group helps clients grow their businesses, develop powerful public relations campaigns and implement effective marketing tactics. Influencer marketing and international event planning are among the many services they have pioneered and mastered over their many years in the industry.

Taking their company global required significant effort, including overcoming the language barrier and understanding the trends of diverse markets. But Real Group's dedication and perseverance made the process much easier, and the team overcame these obstacles and made the most of the chances that presented themselves. To accommodate the diverse markets, Real Group established and scouted partners and management teams locally for each country. This technique of combining local with International forces gave Real Group a unique advantage in the market and allowed them to become a successful and globally recognized brand.

Real Group has also had the opportunity to manage and promote world-famous celebrities, singers and some of the highest figures in the sporting industry. Within recent years, Real Group has noticed a change of power in the social media space, where influencers and models are becoming overnight superstars with millions of followers. Social media has catapulted the PR and marketing industry by giving a power to vocalize your thoughts and post directly to the public without the need of the press, TV and the mainstream channels of PR. Real Group has identified this opportunity and has now implement successful techniques for the clients they manage not only for viral social media influencers but also for their A-list celebrities.

Real Group has developed a full PR package and has gone above and beyond the expectations of a typical PR firm. Real Group is ecstatic to present and promote Live Events, which includes The Crusty Demons World Tour starting September 23, 2022, in Dubai’s largest stadium — the famous Coca-Cola Arena. The tour aims to showcase some of the world’s best motorcyclists doing never-before-seen stunts while attempting to break another world record. From bike tricksters to motocross races and bike-jumping stunts, this event will be a night to remember. Tickets are on sale now.

Real Group is also proud to present and promote with the International Boxing Federation. Real Group has partnered with Secretary General Jimmy Chaichotchuang to showcase and present the Asia Pacific boxing championships and Muay Thai World championships in an explosive event in 2022 in the Arabian peninsular. This partnership will accelerate the legacy of Real Group’s upstanding history in the fight night industry. Being able to offer the extensive amount of services has been the key to the company's extraordinary success.

Despite everything they've accomplished, Real Group anticipates more expansion in the near future. They intend to grow rapidly and expand into a variety of new countries. They also want to be pioneers of live fight nights, TV shows and events in virtual reality and metaverse virtual reality programs. Building their own media channel and supporting other entrepreneurs in their growth are goals they have also set for themselves.

Real Group was founded many decades ago, when marketing strategies were very different, but they have managed to keep up with the times and push ahead. Their perseverance and ability to stay focused on their long-term goals have aided them in their progress. Real Group has a lot of room to expand in Web 3.0 as well as other platforms.

We asked the CEO for his best advice to an up-and-coming entrepreneur in the PR industry. “The key to PR is to identify and understand new trends and continually adapt and diversify your company to the current market. If you don’t, you will get left behind,” Jey Ada said.

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